I led the visual design and experience architecture for this large‑scale website redesign, developing the primary theme and the core components that defined the design system. From early discovery through launch, I guided a cross‑functional team of vendors, developers, and project leads to ensure the final product delivered both flexibility and long‑term scalability.
This was one of the most ambitious builds I’ve taken on, involving complex technical requirements, custom content structures, and a significant volume of templated and editorial pages. The final site launched with more than 130 pages and 140 posts, all powered by a modular WordPress framework built to grow with the client.
Features & Highlights
- Primary site theme and full design system created from the ground up
- Integration of multiple third‑party database widgets and tools
- Custom post types and taxonomies for highly structured content
- Client‑configurable options pages and flexible content modules
- Advanced search and filtering features tailored to user needs
- Collaborative leadership across vendors, developers, and project leads
- Accessibility‑minded design choices and performance‑focused build decisions
- Scalable architecture supporting substantial long‑term content expansion